MICE + Strategic Market Entry

Our Services

IBG specialises in MICE services — Meetings, Incentives, Conventions, and Exhibitions — plus strategic market-entry support for international companies approaching China.

MeetingsIncentivesConventionsExhibitionsMarket Entry

What is MICE?

MICE stands for Meetings, Incentives, Conventions, and Exhibitions — the four pillars of the business events industry. IBG provides end-to-end MICE services in China, helping international organisations deliver impactful corporate events, reward programmes, industry gatherings, and trade fair participation.

Meetings

Professional corporate meetings, executive retreats, board gatherings, and business conferences in China. We handle venue selection, logistics, accommodation, and on-site coordination so you can focus on your agenda.

  • Corporate board meetings and executive retreats
  • Multi-day business conferences and seminars
  • Venue sourcing across major Chinese cities
  • Accommodation and ground transportation
  • Professional interpretation and AV support
  • Catering and cultural programme arrangements
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Incentives

Reward your top performers with unforgettable incentive travel experiences in China. From luxury retreats to adventure programmes, we design bespoke journeys that inspire and motivate.

  • Luxury incentive travel programmes
  • Team-building activities and experiences
  • VIP access to cultural and historical sites
  • Gala dinners and exclusive events
  • Adventure and wellness retreats
  • Personalised itineraries and gifts
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Conventions

End-to-end management for large-scale conventions, industry summits, and professional forums in China. We bring together venue expertise, speaker coordination, and flawless execution.

  • Industry summits and professional conferences
  • Convention centre and hotel venue sourcing
  • Speaker and VIP guest coordination
  • Registration and attendee management
  • Simultaneous interpretation and live streaming
  • Exhibition areas and sponsor integration
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Exhibitions

Comprehensive support for exhibiting at or attending China's major trade fairs — Canton Fair, CIIE, and industry-specific exhibitions. From booth design to buyer meetings, we maximise your exhibition ROI.

  • Canton Fair, CIIE, and sector exhibitions
  • Exhibition registration and badge arrangement
  • Booth design, build, and coordination
  • Pre-arranged buyer and supplier meetings
  • On-site interpretation and support staff
  • Post-exhibition follow-up coordination
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Strategic Market Entry

For companies serious about entering the China market, we provide strategic advisory services covering market research, partner identification, regulatory guidance, and go-to-market planning.

  • China market opportunity assessment
  • Competitive landscape analysis
  • Partner and distributor identification
  • Regulatory and compliance guidance
  • Go-to-market strategy development
  • Pilot programme design and execution
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Ready to plan your China event?

Whether it's a corporate meeting, incentive trip, industry convention, or exhibition participation, we'll design a tailored solution for your objectives.